Fan Spotlight
Our community is full of passionate protocolers who style this gear in creative ways. Here are a few of their stories.
Sarah’s Morning Sunlight Hoodie
Sarah, a 32-year-old teacher from Portland, starts her day with a 10-minute walk outside, coffee in hand. “The Morning Sunlight Hoodie is my go-to. It’s warm enough for chilly mornings but not too heavy. The front pocket holds my phone and AirPods perfectly.” She pairs it with leggings and running shoes. “I feel like I’m embodying the protocol - it’s a ritual now.” Sarah’s favorite detail? The subtle neuroscience print on the sleeve.
Mike’s Protocol Tee at the Gym
Mike, a 28-year-old personal trainer, wears The Protocol Tee to every lifting session. “It’s the most comfortable workout shirt I own. The fabric wicks sweat without clinging, and the fit is relaxed but not baggy. Plus, I get comments from other Huberman Lab fans at the gym - it’s a conversation starter about cold plunges.” Mike typically pairs it with black shorts. “I’ve washed it 20-plus times and it still looks new.”
Jenna’s Dopamine Mug for Work
Jenna, a 35-year-old remote software engineer, keeps the Dopamine Mug on her desk. “It holds exactly the right amount of coffee for my morning focus block. The design is clean and science-y - it reminds me to take a dopamine fast after 3 PM.” She gets compliments from coworkers in video calls. “The mug feels high quality, not like a cheap promotional item. It’s my daily companion.”
Carlos Styles the Hoodie for Casual Days
Carlos, a 40-year-old graphic designer, wears the Morning Sunlight Hoodie for weekend errands and casual meetups. “I layer it over a plain white tee with dark jeans and boots. It’s stylish enough for a coffee shop but still athletic. People always ask where I got it.” He appreciates the subtle branding: “It doesn’t scream ‘merch’ - it’s just a great hoodie that happens to have meaning.”
Priya’s Capsule Wardrobe
Priya, a 29-year-old medical student, built a minimalist capsule around Huberman Lab gear: The Protocol Tee, Morning Sunlight Hoodie, and a Neuroplasticity Hat. “I can mix and match for school, running, or lounging. The tee under the hoodie works for most of my needs. And the mug ties it all together for my study sessions.” She says the gear helps her stay consistent with her routines. “When I wear these, I feel more focused and aligned.”